Challenge
Montessori Starnberg is a very special place where education becomes personal development. Since 1976, the Montessori School Starnberg and the Children's House have offered a lively and inspiring educational environment. Here, the modern image of Montessori education is conveyed, which is an excellent alternative to traditional childcare and schools. Our new website concept and design is aimed at parents who are looking for alternatives for their children. Employees should identify with the school and the Montessori Starnberg children's home. Future employees should gain a positive first impression of this special place. Parents should be able to exchange information in an internal area.
Solution
In the first step, we developed a new positioning and, as part of the strategy, the new website concept. The first step was to modify the logo. Ideas, wishes, concerns and solutions were developed in a corporate identity workshop to create a common understanding. Based on this, we developed the website concept and web design, created targeted content and SEO-optimized texts. Authentic photos and a very emotional image film were created as part of a photo shoot lasting several days. The website was programmed with the CMS TYPO 3 for maximum flexibility in the future. The newly developed image and color concept for the website can be adapted to other areas of communication.
Check out: Website
Success
We are delighted with the positive feedback from our client and the parents who have enthusiastically embraced the new concept and are very pleased to be able to continue supporting Montessori Starnberg in the implementation of communication measures.
