Challenge
A new practice, a new brand – and from the very beginning, the ambition to establish it as a specialised destination for sports cardiology in Potsdam. With the launch of her private practice, Dr Claudia Beckendorf wanted to create a place where medical precision, sport and personal care come together. The focus is on fitness-to-participate assessments, return-to-sport, prevention, performance diagnostics and the question of how people can remain active safely and healthily, even under physical strain.
For us, the launch of the new practice meant developing both a brand and a digital presence from the ground up – with a deliberately focused start-up budget, while ensuring that both could grow sustainably alongside the practice over time.
There was also a special first right at the beginning: for the first time, a client approached us with a self-developed, AI-generated logo concept. Our task was to turn this into a professional, distinctive and long-term word-and-device mark.
Solution
Based on the client’s AI-generated logo concept, ISARNAUTEN developed the complete corporate design for Sportkardiologie Potsdam – from the word-and-device mark and typography to the colour palette, imagery, business stationery and practice signage.
For the launch phase, we first created a temporary website. In parallel, we developed a scalable TYPO3 website with ten entry pages tailored to specific target groups and patient needs. Concept, design, content creation and SEO were closely integrated throughout the process. The content is clearly structured and designed for both traditional search engines and AI-based search systems.
We also provided consulting support for the photo shoots and integrated the Eterno practice management system and online appointment booking directly into the website.
Success
Sportkardiologie Potsdam is more than just a new practice website. It provides a strong digital and visual foundation for a young brand. Despite a deliberately lean budget at launch, we created a professional overall presence that already represents a broad range of services and can be expanded at any time – both technically and editorially.
The growing number of patients confirms the strength of the positioning and the digital visibility of www.sportkardiologie-potsdam.de. And for ISARNAUTEN, the project also marked a welcome geographical step beyond our home base: our work has long taken us beyond the greater Munich area. This time: ISARNAUTEN in Potsdam.
