We make you visible

What we do

At ISARNAUTEN, we cover all areas of brand strategy and communication. Our solutions include branding, design, imagery, and messaging through state-of-the-art digital marketing tools and techniques as well as classic print advertising.

Cases

CHALLENGE

Brasserie de L’Abbaye D’Aulne, is located some distance from the river Isar in the beautiful Belgian countryside. There, they produce a beverage that is also well known and greatly appreciated in Munich – namely beer. In this case, speciality beers brewed since 1950 on the site of a former Cistercian abbey in the Val de Sambre in Belgium. Our customer is completely committed to the monastic brewing tradition, while their marketing approach is completely committed to the modern age, and increasing Brand Awareness to a diverse global market.

At Isarnauten, we needed to meet the challenges in product image, brand design and communication. The actual challenge lay in the development of a range of product designs and images to suit the portfolio of products, and that would also speak to the company’s global market and target groups.

SOLUTION

For the various Brasserie de L’Abbaye D’Aulne brands we both refined existing designs and provided new branding. These designs were run through a wide range of different advertising materials. For example:

Cherie: Product flyer and realisation of POS materials (posters, roll-ups, exhibition displays, banners), image research, photo shoots and product photography.

Helecine: Development of a new product label for the beer types (Blonde, Brune, Triple Blonde, Triple Brune). Development of the word Helecine as a trademark. Differentiation of beers within this range through coordinated colour coding, the design communicating the character of a Trappist beer.

Blanche de Charleroi: A fresh colour scheme for the branding of labels, beer mats and beer tap labels.

Seasonal Beers: Packaging design for four seasonal ales: Christmas Beer, Spring Beer, Summer Beer, Grand Reserve, with designs in contemporary watercolour and creative lettering, according to the colours of the season.
In addition, we produced gift bags for the Christmas Beer, bottled in corked, sleeved champagne bottles for an innovative twist. In addition, development and production of POS materials and multilingual brochures to support sales initiatives.

SUCCESS

The beers advertised are sold worldwide. The product line Cherie enjoys great popularity in China, and this has led to the launch of another flavour; raspberry. Here in Europe, the Christmas Beer has been a great success in Germany. The other speciality beers await their season, with all sales and marketing collateral ready for the marketplace.

Satisfied Customers

Winner

ISARNAUTEN are winners of the German Agency Award 2019 – even twice! In the category “Logo” we were awarded for the development of the logo world of the Gesellschaft für Akademische Studienvorbereitung und Testentwicklung e. V. (Society for Academic Study Preparation and Test Development) (g.a.s.t.). Our campaign for the Goethe-Institut India won in the “Social Media” category. An independent jury of experts rated the two projects as “very good” on the basis of their idea, originality and creativity.

Get to know us.
We are looking forward to your visit.

Isartalstrasse 49
80469 Munich
Phone +49 089 45239730
contact@isarnauten-agentur.de