We make you visible

What we do

At ISARNAUTEN, we cover all areas of brand strategy and communication. Our solutions include branding, design, imagery, and messaging through state-of-the-art digital marketing tools and techniques as well as classic print advertising.

Cases

CHALLENGE

Elmau Castle is a renowned 5-star hotel near Garmisch-Partenkirchen located in the foothills of the picturesque Wetterstein Mountains.  Originally built by the philosopher and theologian Johannes Müller between 1914 and 1916, the Castle was renovated in 2005, and its elegant facilities have been used in the past for notable events such as the G7 Summit.

The business challenge was to create a new, up-to-date online presence, to include a modern content management system (CMS). The team at Elmau Castle wanted their new web site to provide an integrated business capability to enable the auditing of website activity (both visitors and users), and marketing campaign and ROI management.

Content support for: Newsletters, panoramic views, interactive webcams, the picture gallery and full-screen slide capability

Automation: Customer request forms are now handled automatically, generating leads and enabling the success of specific promotional landing pages.

Service partnership: Finally, the Isarnauten agency has taken over technical administration and maintenance responsibility for the Elmau Content Management System (CMS), ensuring all software plugins are up-to-date, and supporting the Elmau Castle marketing team in sustaining an effective 7 day a week operation.

SOLUTION

The Isarnauten team redesigned the hotel website framework to ensure full optimization and responsiveness, ensuring that content is always attractive and easy to use on smartphones, tablets, notebooks and desktop computers. The modern frameworks and library components that were employed enable the team at Elmau Castle to create content themselves within the new Content Management System (TYPO3). The new website has a large gallery of digital images, so the new framework needed to support special technical capabilities such as image editing, automatic size generation for responsive display, and page-speed optimization.

SUCCESS

For Elmau Castle, Isarnauten has created an attractive, contemporary web presence with imagery that brings this 5 star hotel’s value proposition to life, and has inspired its competitors. Isarnauten’s ongoing care and administration guarantees consistent performance and technical stability. Our focus is Elmau Castle’s commercial success, therefore we are constantly developing and evolving the website to acquire new customers and retain its vibrant character.

Satisfied Customers

Winner

ISARNAUTEN are winners of the German Agency Award 2019 – even twice! In the category “Logo” we were awarded for the development of the logo world of the Gesellschaft für Akademische Studienvorbereitung und Testentwicklung e. V. (Society for Academic Study Preparation and Test Development) (g.a.s.t.). Our campaign for the Goethe-Institut India won in the “Social Media” category. An independent jury of experts rated the two projects as “very good” on the basis of their idea, originality and creativity.

Get to know us.
We are looking forward to your visit.

Isartalstrasse 49
80469 Munich
Phone +49 089 45239730
contact@isarnauten-agentur.de